The Pitfalls and the Power of Pinterest

By Naomi Cook

There are a lot of social networking sites out there. There’s Facebook, Twitter and LinkedIn, but what about Pinterest? Pinterest members can create an unlimited number of themed virtual pinboards of products and ideas that they are interested in. In turn, these virtual boards can be followed by others and “pins” can be “repinned” onto their own boards. And as social networking sites are pretty much all interlinked, your ideas can be shared with a wider audience that just those who are users of Pinterest.

But as with almost everything, there are positives and negatives. No worries though, the positives way outweigh the negatives! Then those negatives seem to vanish after the learning curve.

Let’s get those pitfalls out of the way first. I’ve been a Pinterest user for a number of months now and have learned the following things:

1) It can become a “time suck”! On the first evening that I joined Pinterest and started scrolling through pins, I found myself warmly inundated with tons of “pins” featuring all of the things that I love! I bonded with strangers who shared my interests and set off to create my own boards. I think I must have stayed up until the wee hours of the morning.

2) Leading to procrastination! I found myself wanting to scroll and pin and scroll and pin all day and night, and put off a small task here or there, and that’s when I knew I was stuck on Pinterest. Get it…stuck, as in pinned, on Pinterest?!

3) And then to frustration! After I had been following boards for a while, including those of friends, colleagues and acquaintances, I learned that it takes a long time to scroll to the bottom of the main page. But I am a persistent person and always tried to get there, even if it was 1 am!

Now for the good stuff, otherwise known as the power of Pinterest!
1) It can keep you organized! Pinterest allows you to virtually store your ideas, rather than having to clip recipes and articles and figure out where to store them.

2) You can tailor make it to your tastes! You can begin to “unfollow” certain boards of the people that you do follow, that don’t resonate with you. For example, I don’t have kids, so I drop the boards about kid’s crafts, etcetera.

3) You can show off! Take before and after pictures of projects that you do, a list that might be helpful or anything someone else might appreciate. If you have your own business, it is a great way to draw people in as well.

However you decide to use Pinterest for yourself, have fun with it…and keep an eye on that clock!

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