
Are you ready to discover the keys to greater productivity and lead your life and team with principles that stand the test of time? Welcome to The Franklin Planner Podcast, your weekly guide to achieving your best life through proven strategies, timeless values, and expert insights. Whether you’re looking for ways to boost your personal productivity, lead your team to new heights, or find lasting success, this podcast is your trusted companion on the path to intentional living.
For more than 40 years, Franklin Planner has helped millions infuse their lives with meaning and clarity. Inspired by the principles of Dr. Stephen R. Covey and his groundbreaking work, The 7 Habits of Highly Effective People, this podcast builds on that enduring legacy. Hosted by Franklin Planner Board Member and Owner John Harding, alongside industry expert George Wright III, each episode dives deep into the essential habits, disciplines, and leadership principles that transform both individuals and teams.
Together, John and George bring decades of experience, combined with interviews from accomplished business leaders, productivity experts, and success coaches, offering valuable lessons you can apply today. From overcoming roadblocks and staying focused on the “Big Rocks” in your life to fostering collaboration and trust in your team, the discussions are rich with actionable takeaways and practical wisdom.
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In this episode of the Franklin Planner Podcast, George Wright III hosts an Exclusive Interview with Cardone, a renowned business expert and author.
Grant delves into his philosophy on achieving success, emphasizing the importance of self-respect, personal responsibility, and maintaining integrity in all affairs. He shares insights on his practical approach to growth, elaborating on his 10X rule, and discusses the significance of big vision and wealth as tools for broader goals. Grant also touches on the value of writing down goals as a daily discipline, the critical nature of completing tasks, and how his family integrates into his work life. Through anecdotes and personal examples, he inspires listeners to lead their lives actively, without excuses, and to hustle for opportunities in today’s economy.
01:53 What Matters Most: Personal Responsibility and Integrity
03:56 The 10X Rule: Vision and Growth
12:46 Wealth and Success: Redefining Wealth
21:21 Daily Rituals and Personal Discipline
25:53 Blind Spots and Continuous Learning
28:43 Digital Overwhelm: Staying Focused
29:51 Avoiding Digital Distractions
30:58 The Power of Writing Goals
34:08 Leadership and Personal Responsibility
42:36 Creating a Balanced Life
47:29 Challenging Conventional Wisdom
Thank you for joining us on this Journey to create your best life and to lead your Life and Teams. Please share this show, and we look forward to the journey we will take together.
The Franklin Planner Team
About Guest: Grant Cardone
Grant Cardone is an American entrepreneur, real estate investor, sales strategist, and motivational speaker. He is the founder and CEO of Cardone Capital, a real estate private equity firm with billions of dollars in assets under management, and the creator of the 10X philosophy, which focuses on massive action and goal achievement. Cardone is also a New York Times bestselling author of multiple business books, a frequent keynote speaker, and the host of popular business and entrepreneurship programs and events worldwide.
Guest Resources:
Website:https://grantcardone.com/
Facebook:https://www.facebook.com/grantcardonefan/
X (formerly Twitter):https://twitter.com/GrantCardone

In this episode of the Franklin Planner Podcast, George Wright III hosts an Exclusive Interview with Cardone, a renowned business expert and author.
Grant delves into his philosophy on achieving success, emphasizing the importance of self-respect, personal responsibility, and maintaining integrity in all affairs. He shares insights on his practical approach to growth, elaborating on his 10X rule, and discusses the significance of big vision and wealth as tools for broader goals. Grant also touches on the value of writing down goals as a daily discipline, the critical nature of completing tasks, and how his family integrates into his work life. Through anecdotes and personal examples, he inspires listeners to lead their lives actively, without excuses, and to hustle for opportunities in today’s economy.
Episode Timeline
01:53 What Matters Most: Personal Responsibility and Integrity
03:56 The 10X Rule: Vision and Growth
12:46 Wealth and Success: Redefining Wealth
21:21 Daily Rituals and Personal Discipline
25:53 Blind Spots and Continuous Learning
28:43 Digital Overwhelm: Staying Focused
29:51 Avoiding Digital Distractions
30:58 The Power of Writing Goals
34:08 Leadership and Personal Responsibility
42:36 Creating a Balanced Life
47:29 Challenging Conventional Wisdom
Episode Transcript
Introducing Grant Cardone
George Wright III: So listen, guys, thanks for joining us today. I want to give you a quick backdrop for those of you that may have not been familiar with the day-to-day of Grant Cardone. He’s a private equity fund manager, real estate investor, literally the recognized authority on business growth, sales, and wealth. He’s the founder and CEO of Cardone Capital, New York Times bestselling author—author of eleven books, including, you know, 10X—and, you know, he’s the creator of the 10X Growth Conference, Wealth Conference. One of the things that really caught my eye though, Grant, is you also have Cardone Training Technologies, which is serving over 850,000 people and companies, including Forbes 100 clients. [00:01:00] Star of Undercover Billionaire season two, you’ve got a foundation, and probably most importantly, husband, father, to your wife Elena and Sabrina and Scarlett. So welcome to the show, man, I appreciate you being here.
Grant Cardone: Hey, great to have—great to be with you and, you know, just love what you guys are doing, so—and a big fan of, you know, your audience, man. Your audience is hustlers and entrepreneurs and business owners and startups and small business owners. This is the backbone of America. It’s what makes this country great. It is the thing that makes any country what it is. And the fact that you guys are serving that clientele and that customer is, you know, pretty extraordinary.
Grant on What Matters Most
George: Well, I think you’ve got that background of leadership and impact and family, and so you’re pretty much all rounded out, but I wanted to kind of right off the bat cut right to the chase, you know, Franklin Planner leads your life. They’re focused on, obviously, Dr. Covey’s 7 Habits and what [00:02:00] matters most and first things first, so I guess I’ll just ask you right out of the chute: what matters the most to you?
Feeling good about yourself
Grant: Yeah, the most— the thing that matters most to me is how I feel about myself.
George: I love it.
Grant: And I think that we don’t hear a lot about, you know— we talk about what other people think about us, but you know, before there was my wife and kids and the company and the customers and the investors, there was me. And I need to feel good about me when I go to sleep. That’s why I do what I do, whatever I do. Like yesterday, my daughter and I had lunch together at the office. Somebody picked up the plates, brought ‘em over to the dishwasher, put ‘em in the dishwasher, didn’t clean ‘em out before they went in the dishwasher. I saw it later. I went in there and cleaned ‘em out and then put them in the dishwasher. I mean, it’s just the right thing to do, like [Laughter]—and then the lady was like, “Oh, I’ll do it.” I’m like, “No, you already had a chance to do it, and you didn’t, so how about I’ll just do it?”
Doing the right thing
And I don’t mind doing it. There’s no job below me. But I didn’t do it— [00:03:00] I did it because it’s the right thing to do, right? If I go into a public bathroom and there’s tissues on the floor and somebody else dropped ‘em there, I’m gonna pick ‘em up. I’m not doing that because I have some moral obligation. I’m doing it because it’s the right thing to do and I’m not going to feel good about myself if I pass it up. I think the opportunity to do any kind of work and to complete any task is a—it’s a gift from God. And so whether I get paid or don’t get paid doesn’t really matter to me. It’s like, if there’s work to do, do it; complete the task, do a good job, go home at night, feel good about yourself. Then you have the shot to be a good dad, a good husband, a good community leader—maybe. Maybe you get to be, you know—you’re not even guaranteed that if you do that.
The Importance of Taking Responsibility
George: Yeah, well, without it, you don’t, right? I love it, because it really is—how you do anything is how you do everything, and, you know, you wrote 10X Rule, and that probably goes straight to, if you wanna [00:04:00] lead your life, you always talk about taking full responsibility, personal responsibility, not just how you do things but in your life in general. What do you mean by that overall?
“I can’t fix you, I can fix me”
Grant: Well, you know, it’s “don’t blame other people for anything, even if they’re to blame.” Because the moment I blame somebody else, even when they’re to blame, the moment I blame somebody else for my problem, I lost control, and I’m a victim. I don’t want to be the victim. So I want to be—I want to cause the action. I want to be the cause and source of the action so that I can fix that. Because I can’t fix you, I can fix me.
George: Yeah.
Giving up responsibility means giving up control
Grant: So if you come up and punch me in the nose, I’m gonna be like, I did that. I don’t want you to say that you did that to me. I want to say, “No, I did that to me.” I did something. I got in the way of your fist. Because the moment I blame you, dude, I lose my ability [00:05:00] to determine outcomes. And the moment I blame you for anything—the government, the economy, Trump, Biden, mom, dad, drug dealer, inflation—I’ve lost control. And what happens for me—and again, I’m just speaking for myself here, but—the moment I blame something, I become blind. I no longer see. If I blame inflation or if I blame the government, I am now blind. I become blinded to any opportunities that might lie on the other side of this.
George: Yeah.
Grant: And you can’t see opportunities when I’m saying, “Hey, Jerome is the reason this happened.”
George: Yeah. Yeah, and that’s the mindset, right? I think that one of the things that our audience really, um, really believes is that they’re gonna be [00:06:00] leading their life, they’re gonna be growing, but I think sometimes people get to a certain level; maybe they’ve got some personal responsibility, but they still come back to, no matter where you’re at, you have to think bigger, and that’s why I like the 10X concept.
Growing Your Vision
So you always talk about vision—big vision, grow your vision. Even with people that have established some wealth or have some success in their life, how do you define for you right now your long-term vision? Because you’ve gone through a lot of different phases in your life and in your business and career, and you’re at a whole ‘nother level. How do you continue to grow your vision, and what would you say to individuals that are at a point where they feel successful but they need to expand their vision?
Complacency leads to dissatisfaction
Grant: Well, I have a— you know, I have an affliction. Iwill admit that I have some, um, abnormal issues. One is that I’m never satisfied, like I suffer from this … it’s a … [00:07:00] divine discontent. You know? God embedded me with this, this, uh … I can do more. I got this idea I can do more, you know? There’s been a couple times in my life where I became satisfied with whatever level of success I had experienced, and both times I ended up becoming very, very unhappy.
And so I highly recommend— I think most of America, if you study America, you got a lot of poor people—too many poor people, maybe, you know, 15 to 18 percent of the population’s in poverty—you have 10 percent that are in extreme amounts of wealth, phenomenal amounts of wealth, and then you have this massive, massive, giant group of people called the middle class. Might have been a compliment in 1950. [00:08:00] It’s not now.
George: Yeah.
Grant: It’s this massive group of people that appear to be satisfied, but that never seem to get ahead.’
Without a purpose, life is stagnant
And this is where, to me, I don’t want to be. I don’t want to be in that sagging belly of “I’m good,” only to find out I’m not. “I’m fine,” and then you’re seventy-eight years old, you don’t have a purpose, you’re going to live another twenty years, you don’t have enough money, you don’t have purpose, your body doesn’t work. It’s terrible, dude. It sounds exhausting to me, okay? Like, you get up in the morning, you’re fifty-four years old, you’re retired, and you’re like, you have a little money in a bank—a bank account.
By the way, this is getting depleted every day because you’re printing money. Faster. You don’t even spend the money, it’s gonna be depleted because of inflation. You think you have a million dollars, but you don’t. You’re going to live another forty years, and [00:09:00] every single day you’re worried about what you spend. Every time you go to the grocery store, you turn on the lights, you flush the toilet, you’re like, “I wonder how much I’m spending today.” You’re constantly worried. That’s not life.
George: Yeah.
Grant: When you’re living in the richest country on planet Earth? I mean, we have a—this is a seven-trillion-dollar economy. Everybody should be making money.
George: Yeah.
Grant: We printed seven trillion dollars in the last— while Biden was there, they printed seven trillion. Like, everybody should be rich.
George: Yeah.
Think big
Grant: So, Donald Trump’s going to print a bunch of money here soon in 2026. All your—the people that are watching your show, y’all should be so excited because they’re gonna hit print again. Tremendous amounts of money is gonna go into the marketplace, expansion, and if you’re a real hustler, an entrepreneur, and you’re creative and you’re not satisfied, and you’re thinking 10X, ten times bigger?
George: Yeah.
Grant: My daughter came to me, my [00:10:00] sixteen-year-old daughter came to me yesterday and said, “Papa, why don’t we just buy Target?” I said, “What?”
George: [Laughter]
Grant: She said, “Why don’t we buy the company Target? We shop there all the time.” I’m like, wow. Look how she’s thinking.
George: What a mindset, yeah.
Finding motivation amid adverse circumstances
Grant: You know? I’m just like, that’s who you want to be surrounded by. My wife. My wife wants me to do bigger things. My kids want me to do bigger things. And we already live a fairly big life. You know? Compared to the way I grew up. I was raised by a single mom, my dad died when I was ten. My dad probably never made more than forty thousand bucks a year, maybe fifty. You know, we were firmly in the middle class. But I’m surrounded by a whole bunch of people that said, “Don’t be satisfied. Keep going, man.” You know? “Go get all of it.”
“You don’t know what makes you happy if you don’t have it”
And then your audience is gonna be like, “Yeah, but, you know, that doesn’t make me happy.” You don’t know what makes you happy if you don’t have it. [00:11:00]
George: That’s right.
Grant: Again, this is a mindset, right, like, you know? People will say no to stuff and they haven’t even tried it yet. Haven’t even considered it. “I don’t need all that. I don’t need to be rich. I don’t need money. I don’t need a yacht. I don’t need a plane.” How do you know? Or are you just saying no to it because, you know, you don’t think you can get that?
George: Yeah, I’ve consumed enough of your content to know, you joke about it—backing up, you kind of said, “I’ve got this problem, I’m never satisfied,” but I almost wonder if it’s not actually that you have such a big dream and big vision, ‘cause I know you’ve got a lot of purpose and impact and things you’re trying to accomplish—I heard you say on a podcast the other day, you worry more about, in the end, the people you didn’t help are going to say than the people that did—but your vision and your thing is so big that that, I feel like, is what kind of pulls you in a direction, and maybe that’s what people need to do more of, is dream bigger. And then their mission and their purpose [00:12:00] is what drives their day-to-day, right? ‘Cause I would imagine your day-to-day is driven by this big vision that you have, and that’s what drives your decisions.
Inflate your dreams
Grant: Well, the government’s causing inflation when they print money, and people’s dreams have not kept up with inflation. You know, everything you buy today is more expensive, but your dreams didn’t get inflated. So, you know, most people are like, “Hey, what would it—” you know, “what’s your dream?” “I’m-a be a millionaire.” Well, that was the dream thirty years ago. That’s what people were saying twenty and thirty years ago, they wanted to be a millionaire. You got to inflate with the inflate.
George: Yeah.
Grant: Keep putting air into tires, man.
What is Wealth?
George: Yeah, and the definition of wealth has really changed a lot as well. I mean, we just recently had a discussion with someone I heard you talk about on your—one of your last podcasts, uh, Dr. William Danko, who wrote The Millionaire Next Door, and you talk about wealth—I’m gonna talk about wealth for a little bit, obviously, because we got a lot of [00:13:00] people in the audience that are focused on that as well, but—you always say, you know, you say wealth is a tool, not a destination. People think of, like, I’m chasing money, chasing success, but you talk about reframing money as leverage, and wealth, you know, as a tool. What do you mean by that?
The original definition: Wealth was health
Grant: Well, if you look up the word wealth, if you go back to the—seven hundred years ago, the original word meant health. It meant to be weal: w-e-a-l, weal. It was, it was not about— And it also means prosperity and affluence and abundance, etc. But the word way, way back in the original, if you were wealthy, you were well. The wealthiest people were the ones that had the best foods, and they were big. They were big people, right? They were round, and you could tell people that if you were in poverty, you were skinny, [00:14:00] right? ‘Cause you didn’t have food. You didn’t have access to food. This is before we had manufactured foods.
Today, wealth is a tool
Fast forward to today. Poor people are the fattest. Obesity is at the poverty levels. Anybody on the SNAP programs has got—I think I saw a number the other day—80 percent higher chances of obesity if you’re on a SNAP program, meaning government foods. So it flipped, right? Back in the day, “wealthy” meant a good thing. Today, if you’re wealthy, if you say, “Hey, man, I own a plane, I bought a brand-new plane this year,” they’re like, “Oh, you’re one of the bad guys.” You know, “You’re rich, and you shouldn’t be rich, and it’s terrible to be rich.” And then you hear all this negative stuff, like even from our families. This has been going on for years, this is not a new thing.
George: Yeah.
Grant: You know, probably every person listening right now, your mom told you, you know, “Just ‘cause you’re rich [00:15:00] doesn’t mean you’re happy.” Or maybe they said “Money won’t make you happy.” So all I’m saying is, money is a, it’s a tool. It’s not—I’m not trying to accumulate money for the sake of money. I’m trying to—
George: Well, no, you, you— Yeah, and you talk about success being something that you—it’s a requirement of you, like being successful.
Success is a vitamin
Grant: Yeah, yeah, I wanna win, dude. I wanna win. Winning is— Success is like a vitamin, you know? God created vitamins for us, okay? Somebody— you know, people often say, “Why does a billionaire guy look so young?” Dude, ‘cause he’s winning. When you win, you look young. Everybody has this experience, by the way. You win a lottery ticket right now, there’s gonna— something’s gonna happen to the structure of your body. Your energy’s gonna come up, your enthusiasm; there’s gonna be— blood’s gonna hit your face, [00:16:00] your eyes are gonna pop open. When you’re winning, okay, you look different, okay? There’s something spiritually happens. And that’s why I say success is my duty. That’s not about money, by the way.
George: Yeah, and as you get older, a lot of people always, you know— as you achieve success, like a lot of our audience achieve success—or even in life, you get older—you start to level off and plateau. And you’re saying it’s not just about the money, pushing harder for success; it’s your health, it’s your mindset, your vitality. I’ve noticed you even doubling down on your health in that area.
Grant’s Daily Rituals
So when you think of wealth, you’re thinking it’s the full game. Most successful, driven people have daily rituals that are kind of non-negotiables. What are some of the ones—maybe they’ve changed over time, but like, what are some of your non-negotiable daily rituals right now?
“You gotta get up”
Grant: Yeah, number one, wake up, man. You gotta get up, okay? Like, first thing is make sure you wake up in the morning. You know, when I’m doing great—I did not do this this week, [00:17:00] but when I’m doing great, I’m beating the sun up.
Daily workouts
Try to get a workout in every day. Like, my body’s beat up right now after five days of being in front of audiences, so my body’s, like, tortured. And I told my daughter, I said, “Hey, should I go get on the bike?” I don’t want to, I’m hurting. I’m like, “Nah, I’ll feel better if I do it.” So I went and got on the bike, did some ab work this morning. Didn’t want to—trust me, I didn’t want to.
Always show up
I come to the office, man. Somebody gives me a schedule and I start banging out, okay? A guy told me this when I was twenty … I was twenty-five years old, maybe twenty-six. And I was having trouble getting started in life, right? I was having trouble going. He’s like, “Grant”—I had a lot of problems in my life at that time—and he’s like, “Grant, you gotta get one discipline in. One, okay? Show up even if your eyes are bleeding.” And my eyes were [00:18:00] literally bleeding back then because I was in a tremendous amount of grief in my life. I had a big grief, literally a grief lock from a loss I had had earlier in my life. And I was like crying constantly. Like, I was just like, I was gutted. And he’s like, “Grant. Show up even if your eyes are bleeding.” And I have enacted that now for forty-two years: no matter how bad I feel, dude, I try to show up.
Taking Time to Remember Your Purpose
George: Now it’s just pure discipline. That’s awesome. I’m curious because you talk about massive action, 10X, go, go, go. People would see you and say, “I don’t know when that guy sleeps, how does he do anything?” But do you take time to yourself? Like, do you, you know— the Franklin audience, for example, talks a lot about personal time and planning and having some time for both thought, reflection, or even get back to your mission and purpose. Do you get any of that time and do you have time to yourself?
On the lookout for blind spots
Grant: Oh yeah, absolutely, you know? Three, four [00:19:00] times a year. I mean, I went— yeah, I did twenty minutes on the bike by myself. I mean, but more importantly, three to six times a year, I go spend a week with my church looking for blind spots, looking for things that I’m doing. You know, when you’re a kid, you’re seventeen years old, your ethics level is different than when you’re sixty-seven years old.
George: Yeah.
Grant: As you become more aware in life—I didn’t have any money when I was seventeen, now I have some, okay—my ethics level changed. My responsibility level changed. My understanding and ability to affect and infect and affect the surroundings, because of my position in life today is different than when I was seventeen.
George: Yeah.
“Where else can I expend my energy?”
Grant: That being said, if I had the same moral code or compass that I had when I was seventeen [00:20:00] that I have today, I would have—I have blind spots and I can’t see, dude, like, you know—you know, when I was seventeen years old, you know, it was a different game than today. Like I—and so I look for blind spots. I look for, “Hey, where else can I expend my energy? Who else can I help? Is it just me?” And I take care of my stuff and my kids, or could I extend my audience? Could I extend my family to include more people than just people that grew up with me?
George: Yeah, even your perspective probably changes as you get older, so you find different blind spots in addition to your goals are changing, right?
Grant: Yeah. Yeah. Yeah. And my limitations, by the way, okay? My ability to help more people— Just ‘cause I can help more people—I have more money and I have more influence—doesn’t mean my skillset raised.
George: Yeah.
Reconstructing a New Life
Grant: What do I need to learn now that’s different than the skillset I had [00:21:00] forty years ago, thirty years ago, twenty years ago, ten years ago, or ten months ago? Basically, when I was fifty-two years old, dude, I reconstructed my whole life. Fifteen years ago, reconstructed all of it, started from zero. “This is not working.” I’m fifty— I was fifty-two years old. None of this is working. I had a home, we were in California, I had two kids, a marriage. I had no clue what I was doing. I had three employees, I had a broken business.
Family first
I reconstructed everything and started over. Sold the house, moved from California, got rid of the business, started from zero and rebuilt. And we built the life we wanted, and then we decided, “Oh, kids are— I’m not driving my kids to school, forty-five minutes to school every day, and then picking them up and not being with them.”
George: Yeah, [00:22:00] you put first things first and the rest just fell into line, right?
Never succumb to excuses
Grant: Yeah. Yeah. And we didn’t give ourselves any excuses for doing it, ‘cause I know some people are listening right now—you’re a nurse, you’re a single mom, and you’re like, “Oh, I’d like to do that too.” But then you’re gonna blame it on your job, and you’re gonna be like, “I can’t do that.” Hey, I had all that stuff too, dude, trust me. I have all the excuses everybody else has times 1.7 billion.
George: Wow.
Grant: Excuses.
Creating Something Bigger
George: Yeah, at the end of the day, you’re creating something that’s bigger than, I know, you, your family, and everything you’re doing. What impact do you want people to feel long after your business wins, or forgotten? What’s your goal, what’s your long-term?
An inspiration to others
Grant: Look, I mean, if I can be an inspiration to anybody, that’d be cool, you know? If anybody’s inspired by this no-nonsense kinda attitude that I have. I’m not a motivational speaker, I’m not trying to motivate anybody [00:23:00] to do anything, but if you—if a person would be, you know, have, “Oh, wow, dude. That guy’s a pretty good example of no bull. Says it the way it is. Made it in America when it’s hard.” It’s not easy to make it, you know, but it’s easier than not making it.
George: Well, I tell you what, you know, you are definitely leading your life and not worried about what people are thinking around you, which is what—even though you’re so powerful on social media, you don’t do it for that reason, and so it’s pretty amazing.
Advice for the Ambitious
I’d like— we always like to leave our audience with a challenge, and I respect your time, so I want to ask you this question: what would you say to an individual that might be having great success—they might be doing what they think is really well—what would you say to challenge them to grow their vision? To think 10X?
Grant: Yeah, I’m in front of a lot of people. I got a lot of data points. [00:24:00] We have 255,000 customers in our 10X health business, hundreds of thousands of people that we have consulted with their companies, their businesses, their employees. Millions of data points. I get about two billion people a year on social media. So we got all this data coming in, right?
Consider your assets illiquid
Most people think they’re doing good because of their financial situation. “My house is paid for, I got some life insurance, a retirement account, 401K’s doing all right, I got some money in the bank.” Okay? But if I pull all that away from you and say, “Take all that money, and I want you to drop it into one illiquid investment where you can’t get it again.” Next week, you can’t go tap it. Okay, most people think they’re doing good ‘cause they’re like, “I can go get my money market. I can go get my 401K.” Yeah, right. Right? But if you would dissolve all that and be illiquid, how are you doing now?
Grant’s experience on “Undercover Billionaire”
Okay, I did a show [00:25:00] called “Undercover Billionaire.” Discovery Channel dropped me off in Pueblo, Colorado. They said, “You have one hundred dollars. You cannot use your name. You cannot use social.” They gave me a new phone, they took my phone from me, gave me a new phone that had no contacts in it. Changed my name from Grant Cardone to Lewis Curtis. And they said, “How long would it take you to make, you know, to build a million-dollar business?” I said, “Take me, maybe, I don’t know, maybe forty-five days, maybe sixty.” They said, “You have ninety days.” I did it in eighty-eight days, during COVID, and because I knew, I knew I didn’t need any money.
Strategy over resources
Okay, the point I’m making, George, is like, I don’t—you don’t need a reservoir. You don’t need savings. You don’t need stuff if you have a strategy, and if you have a target, and you have ambition, and you’re willing to communicate with people, and you’re willing to make decisions, you know, and extrovert yourself into society [00:26:00] and not make excuses. So, that would be what I would tell people, man. Could you live—could I drop you off anywhere in the world—no, no, no, I’m-a make it easier—anywhere where they speak your language, could I drop you off there, and you could take care of yourself? I didn’t have food, water, or a place to live. And within twenty-four hours, I had a place to live, food, and water. Within ten days, I had a car, a brand-new truck, okay?
Discovery Channel hated this. They hated this, because they’re like, “Bro, this is— you’re making this look too easy—”
George: Too easy. [Laughter]
Grant: “—This is on a TV show.” I’m like, “Okay, but it’s not that hard, bro.” There are tens of millions of vacant homes in America. There are tens of millions of cars that are not being used, okay? There’s restaurants all over America that would give you a damn tab if you knew how to go in and ask them for the tab, bro! [00:27:00] They’re throwing away food in this country every single day. But nobody knows how to hustle anything!
George: Wow. I love how you think. No, it’s, I love how you think it, and it’s so true. I mean, you know, some people are just caught in this, how they see themselves as far as wealth or success, and you’re, you’re driven by more than that, obviously, but I love that, I love that recommendation.
Advice for the younger listeners
Grant: So I would just tell all the young kids out there just to, I would—last thing, last—to the kids out there: it has never been easier, ever, in my lifetime to make money than it is right now today. I would rather things to be more expensive and have more opportunity than have less opportunity and things be cheaper.
Advice for the older listeners
To the people that are older, over fifty and older, okay, you guys? There’s never been a better opportunity. You’re—first of all, you’re gonna live longer than your money, so don’t let the government tell you when to retire, [00:28:00] because you should be working ‘til you’re eighty-four, maybe ninety-four. I will be. And you’re going to need way more money than your retirement account’s gonna handle. Go get busy! Go get busy, go get the hustle on, bro. Go back to work.
Advice for everyone else
And to everybody else in between the twenty-year-old and the fifty-five-year-old? Okay, you guys? You have no excuses at all. Beat out the kid that’s got too many excuses and beat out the old guy. Just crush him. Okay, beat out the old guy that says he’s too old.
George: I love how you think, man. It’s, it’s like you said, surround yourself with the right people. Not anybody that’s not at the level you want to be at, or below. Like, you’ve got to surround yourself with the right people.
Thank you for joining us on this Journey to create your best life and to lead your Life and Teams. Please share this show, and we look forward to the journey we will take together.
The Franklin Planner Team
About Guest
About Guest: Grant Cardone
Grant Cardone is an American entrepreneur, real estate investor, sales strategist, and motivational speaker. He is the founder and CEO of Cardone Capital, a real estate private equity firm with billions of dollars in assets under management, and the creator of the 10X philosophy, which focuses on massive action and goal achievement. Cardone is also a New York Times bestselling author of multiple business books, a frequent keynote speaker, and the host of popular business and entrepreneurship programs and events worldwide.
Guest Resources:
Website: https://grantcardone.com/
Facebook: https://www.facebook.com/grantcardonefan/
X (formerly Twitter): https://twitter.com/GrantCardone




